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PROFESSIONAL EXPERIENCE



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SENIOR COPYWRITER

September 2018 – present

Currently honing and owning the voice and tone for Alaska Airlines, strategizing, conceptualizing and executing high-level campaigns across departments, composing and editing copy for social channels, digital media, sponsorships, etc., ensuring all copy powerfully represents the brand, providing the team with best practices for effective communication across the business and figuring out how to live in the Pacific Northwest after more than a decade in NYC.

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THE COPYWRITER

August 2016 – September 2018

As the CBS Digital Media Consumer Marketing team's only copywriter, I'm responsible for creating and implementing engaging copy solutions across digital channels (email, display ads, social, paid search, affiliate communications, weekly newsletters, etc.), conceptualizing smart, on-brand campaigns for retention and acquisition, shaping the tone and voice of CBS All Access, running point on copy for original series like The Good Fight, Star Trek: Discovery, No Activity, Strange Angel, One Dollar, Tell Me A Story & Big Brother: Over the Top (in addition to network programming), building content for international versions of the product, compiling and updating brand guidelines, maintaining brand consistency and...watching A LOT of television.

CLICK AN IMAGE TO ENLARGE/SEE IT IN ITS ENTIRETY

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Subscribers get an easy-to-digest newsletter each week that highlights forthcoming premieres, episodes on demand, sweepstakes, exclusive clips and more. 

CAMPFIRE

FREELANCE COPYWRITER/BRAND STRATEGIST

2016 - 2017

Created a brand tagline ('Hear It Here'), brand mission + brand guidelines for the new social platform, Campfire +  wrote website, UX & app copy. 

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the Copywriter

March 2013 – August 2016

As the sole 'voice' of JetBlue, I was responsible for cleverly communicating the JetBlue brand through ALL channels (email, out-of-home, social media, dot com, your dreams, etc.), crafting original + engaging content with mass appeal, strategizing copy solutions across all departments, contributing buzz ideas, naming internal + external programs, increasing email open rates, wordsmithing revenue-generating initiatives + taking travel puns to new heights. 

Notable work that blue a lot of people away:

My role at JetBlue extended well beyond clever headlines, cute emails & witty social content  please inquire about longer, text-heavy projects, naming exercises, internal communications, acquisition emails, brand guidelines, etc. 

2016 Valentine's Day ad in  The New York Times

2016 Valentine's Day ad in The New York Times

Bilal Kaiser, who teaches digital marketing in Los Angeles, recently received a JetBlue email with the subject line: ‘Fares from $59 — we literally couldn’t fare less!’

’Hilarious,’ he says. ‘Made me open the email even though I wasn’t planning to travel anywhere at that moment.’

That’s a sentiment Jean Tang, owner of a New York copywriting agency, seconds. JetBlue’s irreverent dispatches ‘leverage a familiar construct, create instant intimacy, and they’re funny as heck,’ she says. ‘And they’re well written.’
— The Washington Post, "That Saucy, Borderline NSFW Email? It's From Your Airline."

Copywriter/Editor - MTV.com

From March 2012 to October 2012 ('twas a project-based/onsite/contract gig), I wrote witty, original, on-brand headlines for shows + special events featured on MTV.com. I also selected + edited content for the music + celebs news section of the homepage.


Senior Editor / BRAND MANAGER / COPYWRITER - Modern Publishing

From January 2007 to March 2012, I developed, wrote + edited content for licensed mass-market tween + children's books. I also spearheaded the company's social media efforts, managed a team of assistants, acquired freelance authors + designers, negotiated contracts, created pub plans + researched new formats + licenses, among wearing many other hats.  (Please read more about my responsibilities here.)

 Featured licenses: 

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FORMATS:

  • 8x8s

  • Bathtime Bubble Books

  • Board Books

  • Chapter Books

  • Coloring & Activity Books

  • Deluxe Padded Board Books

  • Digest-size Puzzle Books

  • Flash Cards

  • Flip 'N' Fun Pads

  • Fun Packs

  • Giant Coloring & Activity Books

  • Illustrated Classics

  • Jumbo Activity Poster Pads

  • Jumbo Wall Art Cards

  • Paint With Water Books

  • Paper Dolls

  • Photo Albums/Party Planners

  • Placemats

  • Ready Readers

  • Skills Workbooks

  • Sticker Books

 


Freelance Writer - Verizon's TheRecapp.com

Throughout 2011 + 2012, I wrote iPhone + Android app reviews and lifestyle scenarios.