Word up.

Here’s the scoop: I was the lead in-house copywriter for three major brands — Alaska Air (4.5 years), CBS All Access (2 years) and JetBlue (3.5 years) before going full-time freelance in early 2023. I’ve been in editorial, brand and marketing departments for more than 17 years, which is crazy considering I’m only 25?! I’m known for my smart & playful tone, engaging wordplay, creative social-marketing content and message-forward brand strategies.

Once upon a time, I had everything I’d ever written featured on this page and no one could open it because it was too file-heavy, so please take my *word* for it that I wrote some really spectacular copy over the years.

I honed and owned the voice and tone for Alaska Airlines for almost five years. This included strategizing, conceptualizing and executing high-level campaigns across departments, composing and editing all copy for social channels, digital media, sponsorships, etc., ensuring all copy powerfully represented the brand, providing the team with best practices for effective communication across the business and figuring out how to live in the Pacific Northwest after more than a decade in NYC.

As the CBS Digital Media Consumer Marketing team's only copywriter, I was responsible for creating and implementing engaging copy solutions across digital channels (email, display ads, social, paid search, affiliate communications, weekly newsletters, etc.), conceptualizing smart, on-brand campaigns for retention and acquisition, shaping the tone and voice of CBS All Access, running point on copy for original series like The Good Fight, Star Trek: Discovery, No Activity, Strange Angel, One Dollar, Tell Me A Story & Big Brother: Over the Top (in addition to network programming), building content for international versions, compiling/updating brand guidelines, maintaining brand consistency and watching A LOT of television.

As the sole 'voice' of JetBlue, I was responsible for cleverly communicating the JetBlue brand through ALL channels (email, out-of-home, social media, dot com, your dreams, etc.), crafting original + engaging content with mass appeal, strategizing copy solutions across all departments, contributing buzz ideas, naming internal + external programs, increasing email open rates, wordsmithing revenue-generating initiatives + taking travel puns to new heights.